Utilizing celebrities to draw attention to your product or service is a strong and effective way to be seen and heard.  Who the personality is and how they are utilized are the key factors.  The primary goal of a celebrity endorsement is to draw on the well-publicized attributes of the celebrity to highlight those similar attributes of your organization.  CMI can assist in finding the right celebrity and develop the best ways to appropriately use them to fulfill your company's objectives.  Having signed and utilized hundreds of celebrities in the past, CMI is an expert in obtaining, managing, and consulting on the usage of said celebrities.  It is our objective to work with the organizations seeking celebrity utilization and unbiased recommend one.