Founded in 1990 by former Boston Bruin Goaltender, Cleon Daskalakis, Celebrity Marketing, Inc “CMI” has developed into an industry leader in celebrity marketing representation, sports marketing, brand development, sponsorship consulting, media production, public relations and digital marketing. CMI’s commitment to business building programs has achieved measurable results for local, regional, and nationally recognized brands.
With a deep understanding of how the sports community functions, Daskalakis has used his experience as a professional athlete to help brands leverage the star power of fellow professional athletes. His career as a sports marketing agent began with his former teammate and hockey legend, Ray Bourque. Over the past two decades, CMI has paired professional athletes from the NHL, NFL, NBA and MLB with corporations in sports marketing programs.
CMI is also greatly invested in helping professional athletes give back through philanthropic endeavors. Whether helping an athlete establish their own foundation or helping them to organize annual events, CMI works to maximize the athletes’ contributions to their communities. To this end, Daskalakis cofounded with Ray Bourque, Celebrities For Charity Foundation. The foundation has worked with over 1,000 organizations and donated over $5 million.