Celebrity Marketing, Inc. (CMI) works with corporate partners to help in their branding efforts through sports marketing programs. We work closely with our clients to determine their goals and recommend the best way to use a celebrity to help achieve their goals.
“CMI has been a valuable partner and integral component of TD Banknorth’s branding effort. Their success securing Ray Bourque, Troy Brown and Jason Varitek coupled with creativity and negotiating skill resulted in one of our most successful, cost effective advertising campaigns to date. Our relationships with the Boston Bruins and Boston Celtics as well as their work on the naming rights of the TD Banknorth Garden are CMI initiatives that remain key parts of our success.” – William J. Ryan, Chairman TD Banknorth
No matter what program we produce, we go the extra mile to create a win-win situation for our corporate clients as well as our celebrity clients. As a result of this effort, CMI is consistently engaged to bring in a celebrity to promote a corporation as well as to consult the corporation on an overall sports marketing program to further enhance the goals of the corporation.