About CMI

Celebrity Marketing, Inc. (CMI) is a full service professional sports marketing company that represents professional athletes and corporations in sports marketing related activities. During the last seventeen years CMI has built the reputation as a great partner for both athletes and corporations.

CMI exclusively represents the Marketing, Public Relations and Charitable Interests Ray Bourque, Troy Brown, Kevin Faulk, Kyle McLaren, Sergei Samsonov, and Tim Thomas. CMI has built both long lasting spokesperson relationships and specific marketing campaigns on behalf of these players with companies that include: TD Banknorth, Nike, Itech, Dunkin Donuts, The Otto Club, Verizon Wireless, Wal-Mart, Upper Deck, Bob's Stores, Verizon Yellow Pages to name a few.

CMI consults and manages the sports marketing interests for corporations. CMI Exclusively negotiated on behalf of TD Banknorth both Boston Bruins and Boston Celtics long term sponsorship agreements. CMI also served on the successful negotiating team for TD Banknorth's pursuit of the naming rights agreement of the now TD Banknorth Garden. While managing all the assets within the endorsement agreements of Ray Bourque, Troy Brown, Jason Varitek and the TD Banknorth naming rights agreement, Bruins Sponsorship and Celtics sponsorships for TD Banknorth, CMI developed the "Kids' Club House" and the "Saves for Charity" program.

CMI currently manages over 85 TD Banknorth Garden events annually including logistics, in arena HD production, TV and local media press. CMI also manages store openings and player appearances nationally for Dunkin Donuts these programs have included: commercial use of players, speaking engagements, negotiating arena sponsorships, player appearances, live radio remotes and logistics. For these clients and others CMI has produced both TV and radio spots, add campaigns, logo designs, web-site layouts, corporate broachers and marketing materials as well as giveaway items.

>Next