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Celebrity Marketing, Inc. (CMI) is a full service professional sports
marketing company that represents professional athletes and corporations
in sports marketing related activities. During the last seventeen
years CMI has built the reputation as a great partner for both athletes
and corporations.
CMI exclusively
represents the Marketing, Public Relations and Charitable Interests
Ray Bourque, Troy Brown, Kevin Faulk, Kyle McLaren, Sergei Samsonov,
and Tim Thomas. CMI has built both long lasting spokesperson relationships
and specific marketing campaigns on behalf of these players with
companies that include: TD Banknorth, Nike, Itech, Dunkin Donuts,
The Otto Club, Verizon Wireless, Wal-Mart, Upper Deck, Bob's Stores,
Verizon Yellow Pages to name a few.
CMI consults and manages the sports marketing interests for
corporations. CMI Exclusively negotiated on behalf of TD Banknorth both
Boston Bruins and Boston Celtics long term sponsorship agreements. CMI
also served on the successful negotiating team for TD Banknorth's
pursuit of the naming rights agreement of the now TD Banknorth Garden.
While managing all the assets within the endorsement agreements of Ray
Bourque, Troy Brown, Jason Varitek and the TD Banknorth naming rights
agreement, Bruins Sponsorship and Celtics sponsorships for TD Banknorth,
CMI developed the "Kids' Club House" and the "Saves for Charity"
program.
CMI currently
manages over 85 TD Banknorth Garden events annually including
logistics, in arena HD production, TV and local media press. CMI
also manages store openings and player appearances nationally
for Dunkin Donuts these programs have included: commercial use
of players, speaking engagements, negotiating arena sponsorships,
player appearances, live radio remotes and logistics. For these
clients and others CMI has produced both TV and radio spots, add
campaigns, logo designs, web-site layouts, corporate broachers
and marketing materials as well as giveaway items.
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