About Us

Celebrity Marketing, Inc. (CMI) is a full service professional sports marketing company that represents professional athletes and corporations in sports marketing related activities. During the last twenty years CMI has built the reputation as a great partner for both athletes and corporations.

CMI exclusively represents the marketing, public relations and charitable interests Ray Bourque, Troy Brown, Kevin Faulk, Kyle McLaren, Sergei Samsonov, Tim Thomas and Milan Lucic.   CMI has built both long lasting spokesperson relationships and specific marketing campaigns on behalf of these players with companies that include: TD Banknorth, Nike, Itech, Dunkin Donuts, The Otto Club, Verizon Wireless, Wal-Mart, Upper Deck, Bob's Stores, Verizon Yellow Pages, Long’s Jewelers  to name a few.

CMI consults and manages the sports marketing interests for corporations. CMI exclusively negotiated on behalf of TD Banknorth both Boston Bruins and Boston Celtics long term sponsorship agreements. CMI also served on the successful negotiating team for TD Banknorth's pursuit of the naming rights agreement of the now TD Banknorth Garden. While managing all the assets within the endorsement agreements of Ray Bourque, Troy Brown, Jason Varitek and the TD Banknorth naming rights agreement, Bruins Sponsorship and Celtics sponsorships for TD Banknorth, CMI developed the "Kids' Club House" and community initiative.

CMI currently manages over 85 TD Banknorth Garden events annually including logistics, in arena HD production, TV and local media press. CMI also manages store openings and player appearances nationally for Dunkin Donuts these programs have included: commercial use of players, speaking engagements, negotiating arena sponsorships, player appearances, live radio remotes and logistics. For these clients and others CMI has produced both TV and radio spots, add campaigns, logo designs, web-site layouts, corporate brochures and marketing materials as well as giveaway items.

Utilizing cause marketing to help benefit charities, celebrity profiles and corporations is one of CMI's most successful and full filing strengths. CMI has produced over 500 events which mostly benefit charities and incorporates celebrities. CMI's signature events have included: the Bourque Golf, Troy Brown Celebrity Bingo, Jason Varitek Putt Putt, The New England Sand Sculpting Festival, Ray Bourque Celebrity Gala, Denver CO., Boston University Alumni Golf Tournament, the Ferncroft Jr. Golf Classic hosted by Don Sweeney. These events were developed and produced, from conception to completion, by CMI for its clients. They have been extremely successful - selling out on most occasions. As a result, each event has netted significant funds for their respective charities gained great exposure for the celebrities and both entertained corporate sponsors' clients and highlighted corporate sponsors' charitable profile.

After all this our biggest asset is the relationships we have and the everyday mindset that much like "a teammate is a teammate". A CMI Partner is a "Partner" and we go to no end to support our teammates and partners. We pride ourselves in always thinking about how we can help benefit the people that are our Corporate Partners and Celebrity Teammates. Helping our Partners succeed through CMI's Sports Marketing efforts or through the utilization of our network is of up most importance to us and one of CMI's greatest strengths.
No matter what program we produce we try and go the extra mile to create a win win situation whether it is with our Celebrity clients and corporations or business to business. It's these efforts that result in CMI being asked consistently to not only bring in a celebrity to promote a corporation but to also have CMI consult the corporation on the utilization of the Celebrity and other sports marketing assets to further enhance the goals of the corporation. In a lot of instances businesses that would not have the where with all or expertise to utilize a celebrity or sports marketing based program turn to CMI because we can complete the entire loop for a successful sports marketing program.

Sports Marketing is the utilization sports related assets (e.g., professional athletes, teams, sports venues, leagues, events, coaches, etc.) to market non-sports related products (e.g., banks, restaurants, utility companies, builders, car clubs, consumer goods, etc.). Let us do this for you!