About Us

Celebrity Marketing, Inc. uses sports marketing, public relations and media to connect brands and corporate services to their customers.

While exclusively representing star athletes in the area of marketing, endorsements and philanthropy CMI has access to and has worked with hundreds of athletes to achieve its corporate client’s objectives. CMI has a decided advantage when understanding the needs and expectations of professional athletes while designing unique and creative sports marketing programs that benefit brands and corporate clients.

CMI’s media includes the Celebrity Spotlight Series which airs on NESN as well as Comcast on Demand, the CMI Report magazine and digital media. While producing countless ad campaigns which include commercial creation and development, print advertising development coupled with a commitment to be an industry leader in digital and social media CMI has the ability to provide a full circle marketing services for its Clients.

CMI’s areas of expertise include:

  • Celebrity Marketing Representation
  • Sports Marketing
  • Digital & Social Marketing
  • Media Production
  • Sponsorship Consulting
  • Cause Marketing

Key Company Statistics

  • CMI has negotiated over $300 million dollars of sports marketing sponsorships for its corporate clients and was a key member of the TD Bank naming rights team negotiating the naming rights for the now TD Garden.
  • Cleon Daskalakis founded Celebrities For Charity Foundation “ CFC” which has donated over $5 million dollars in cash and memorabilia to over 1,000 different organizations.
  • “CMI has generated over $4 million of endorsement income for its celebrity clients”